Position Summary:
Responsible for managing market research that supports the company's efforts to improve business success-retaining customers, attracting new customers, and developing and enhancing products and services. This position reports to a Vice President in Global Market Research, a centralized functional team that supports the company's research needs, and is located in Newark, N.J. The successful candidate must be able to create and present research and analysis that identifies business opportunities, posses a superior ability to develop relationships within GMR and with internal clients, and be committed to excellence and achieving measurable results.
Responsibilities:
The successful candidate will conduct all phases of custom research projects. This position will work on "special projects" across all businesses that require a high degree of research skill and consultative support. This position requires knowledge of market research techniques, and strong report writing and analytical skills. Projects include satisfaction tracking, product development, testing of new communications, value proposition, and thought leadership research for media outreach-all of which are targeted to consumers, plan sponsors, and financial advisors. Candidate must be proactive and enthusiastic in guiding projects through completion to meet objectives; and must have the ability to juggle multiple projects. This position is responsible for hands-on research and analysis, as well as the selection and management of research vendors, where appropriate
Requirements:
• College degree
• 5+ years with research vendor, financial services provider or consulting firm
• Skilled analyst able to uncover relevant findings and apply to business opportunities
• Experience in all aspects of market research, including writing surveys, managing projects, creating reports, selecting vendors
• Ability to work independently and help define processes for how objectives are achieved
• Superior written and verbal communication skills
• Strong presentation skills, including the creation of reports, presentations, briefing documents, etc (examples of work will be required)
• Experience in retirement and financial services
• Enthusiasm, creativity, and strong sense of personal responsibility and commitment balanced with commitment to developing the broader research team
• PowerPoint and Excel required. SPSS, SurveyMonkey, Marketsight, or similar survey/data software programs a huge plus
• Proficiency with managing raw data, uploading data sets, running banners, creating tables, programming surveys, etc., a plus
Other: Prudential is an Equal Opportunity/Affirmative Action Employer and is committed to diversity in its workforce
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