Social Media Manager
Job Opportunity at Chaloner

Posted on Dec 4

http://www.chaloner.com/    +1 (617) 451-5170

Location: Atlanta, GA
Job Type: Full Time
Job ID: W4147622

Social Media Manager

Job Specification

The Social Media Manager is responsible for defining and driving the company’s social media strategy, developing brand awareness, growing and protecting our reputation, creating earned and owned campaign experiences, encouraging engagement and understanding in key priority areas and initiatives and driving community engagement among our key audiences and stakeholders. This role coordinates with the internal Marketing, Communications and PR teams to support their respective missions, ensuring consistency in voice and cultivating influential social media presence.


  • Drive collaboration and integration of social media into communications strategies and practices across the company
  • Implement the social media strategy, coordinating with stakeholders across the company to ensure effectiveness and encouraging / educating adoption of relevant social media techniques
  • Define social media strategy and activation for reputational and thought leadership  communications
  • Work with the digital team and agencies to ensure social media tools are implemented effectively and strategically across platforms
  • Manage strategic social media efforts and day-to-day activities across a team. Team duties include online advocacy, writing editorial, community-outreach efforts, training, governance, promotions, issues monitoring, channel and campaign measurement etc.
  • Manage presence in social networking sites including Facebook, Twitter, YouTube, LinkedIn, SlideShare, Instagram and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
  • Lead advocacy and reputation management for the company in social media spaces, engaging in dialogues and answering questions where appropriate.  Facilitate employee engagement with social influencers.
  • Manage communications on social channels when crisis situations originate in social media or spill into social media.
  • Manage an internal training and outreach program and build an active brand ambassador network to spread the word about the company on social channels.
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns
  • Provide detailed analysis and regularly feedback insights gained from social media monitoring to optimize campaigns as well as provide business insight for management on both social effectiveness, impacts and business relevance
  • Monitor trends in social media tools, practices and applications
  • Coordinate global deployment by providing governance, guidelines, and consultation of international social communication efforts.  Establishing brand consistency and amplifying efforts.


  • Strong project management / organizational skills and staff / resource planning skills -  balancing project and business priorities and workload across small team
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Youtube, Twitter, LinkedIn etc.) and how they can be deployed in different scenarios
  • Knowledge of vendor provided tools and platforms for effective targeting, community management and measurement
  • Experience in community management and direct customer interaction
  • Ability to effectively persuade, educate and communicate information and ideas in written and verbal format, and build and maintain strategic relationships
  • Team player, with the confidence to take the lead and guide other departments when necessary
  • Good technical understanding and can pick up new tools quickly
  • Have a good knowledge of principles of SEO
  • Public relations, Marketing, Sales, Community Management experience, a plus

  • 8+ years of experience in Interactive Communications, Social Media Management, Social Media Public Relations, Online Content Management, Communities or Customer Support Programs (4+ specifically in social media area)
  • Strong writing, free of jargon, by target audience, channel
  • Handle multiple projects simultaneously while staying on deadline
  • Balance communications and technology to define project needs and technical requirements
  • Use good judgment and balance the desires of online communities with corporate objectives
  • Clearly demonstrate creativity and show immersion in social media
  • Agency experience or relevant experience managing agencies
  • Maintain a consistently strong attention to detail in all communications
  • A self-starter and innovator who loves running with things while keeping key stakeholders updated on progress, opportunities and issues
  • Spends ample time online and stay up-do-date on what’s new, innovative and useful.
  • Remains constructively dissatisfied - never resting on your past successes.
General Requirements and Competencies
  • Develops and manages online and social media projects from start to finish
  • Uses effective project management to stay on time and on budget
  • Applies technology knowledge and provides project scope / documentation requirements
  • Solicits and gathers information from stakeholders, agencies, customers, etc.
  • Analyzes metrics for online projects and social media channels
  • Applies knowledge of technology industry, trends, and best practices 
  • Bachelor's Degree – Journalism, Communications, Public Relations, Marketing, Media or English Preferred
  • Authorized to Work in the U.S.
OTHER CRITERIA: Must be immediately authorized to work for any U.S. Employer      Equal Opportunity Employer 

Local candidates encouraged to apply
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