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Senior Director of Marketing
Job Opportunity at
Posted on Jul 23
Los Angeles Area, CA
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The Senior Director of Marketing will report to the COO and is responsible for the leadership of marketing activities related to sales, branding, public relations, market outreach and trade shows.
Develop and implement the strategic marketing directions in support of the corporate business objectives
In collaboration with Sales, develop sales collaterals, develop training materials for the sales and clinical teams and develop market research on competitive technologies/companies
Lead Key Opinion Leaders (KOLs) engagement, including; leading KOLs research collaboration, coordinating and facilitating KOLs events and talks
Overall responsibility for marketing operations, including trade shows, resident courses, society meetings, etc.
Overall responsibility for website media, blogging, webinars, and all social media management etc.
Overall responsibility for messaging, branding, PR, press releases, brochures, and all print media
Create and execute communication agenda with patients, residents and surgeons
Initiate, lead, and market Clinical Case Studies with partner hospitals
Responsible for outreach to surgeons such as direct mailing, society resources, etc.
Market and advertise in professional journals and health information media channels
Create and execute opportunities to obtain industry awards
Create and execute opportunities to collaborate with associations such as aneurysm foundation, clinical missions etc.
Work closely with sales to support sales activity
Oversee global marketing effort
A minimum of 5 years’ experience in marketing and marketing operations
Experience in medical devices is an advantage
Advanced degree required
Must have excellent organizational, managerial, administrative and leadership skills
Must have excellent communication, social and interpersonal skills
Self-managed, leader experienced in product marketing through various media avenues
Possess experience with startup companies desirable
Self Managed, Highly Motivated, Detail Oriented, Team Player, Problem Solving, Judgment, Confidentiality, Continuous Improvement, Change Management, Results Driven, Open Communication, Multi-tasking Ability in a Start-up Environment.
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