Our client is a successful and rapidly growing SaaS company in Cleveland, OH. They are currently seeking a Product Marketing Manager who will utilize their expertise to develop a well thought-out marketing strategy, rally the company around product launches and build sales momentum that outperforms the competition. They are looking for individuals who demonstrate their creative energy and show they can do whatever it takes to get a product to market and continually drive its success.
- Understand the market through sales insight, market research and competitive analysis. Become an expert in the category and bring relevant information to the team in a clear and effective way.
- Contribute to product direction, with Product Management, from concept to production and communicate progress, obstacles and timelines to stakeholders as needed.
- Drive a complete go-to-market plan by strategizing with Product Management, Marketing, Sales, and Operations.
- Develop messaging and differentiated product value propositions. Create sales and marketing materials to support all stages of the sales cycle, including sales presentations, sell sheets, web content, etc.
- Develop and deliver thought-leading content via events, blogs, whitepapers, and other outlets to reach prospects with the right content, at the right time, to drive product revenue.
- Up to 5 years of successful history in Product Marketing preferably with a SaaS company
- Demonstrated success in developing product go-to-market strategies including launches and marketing campaigns
- Excellent writing skills and significant experience producing content across a range of channels
- Refined training, presentation and communication skills.
- Technically savvy
- High sense of urgency, very driven with ability to understand and prioritize initiatives
- Works well to coordinate across departments and align with overall business objectives
- Proficient in Word, Excel and PowerPoint