Marketing Manager
Job Opportunity at Neil Goldman & Associates

Posted on Oct 24

http://www.neilgoldman.com    914-953-7126

Location: White Plains, NY
Job Type: Full Time
Job ID: W4145104

MARKETING MANAGER

My client is seeking a candidate with proven success in executing marketing strategy within a retail environment and across diverse markets. The ideal candidate will have at least 5 years experience in digital marketing, a thorough knowledge of traditional marketing techniques, event management, and managing a small team. The Marketing Manager must be a creative, analytical, strategic, and a hand’s on individual with a solid understanding of the retail market.
Role and Responsibilities
·       Develop, implement, and execute strategic marketing plans in line with company brand including print media, gallery artist events and outside media events.
  • Direct the execution, marketing communications and collateral materials of annual event.
·       Identify, define, and establish KPIs that align with business objectives.
  • Increase social media and digital advertising programs.
·       Manage SEO operations; create, execute and oversee implementation of SEO plan, analytics and reporting.
·       Create monthly marketing tracking reports using MailChimp, Google analytics, etc. for marketing initiatives, campaigns, and events measured against leads-to-sales goals.
·       Identify weak performing marketing initiatives and identify how to remedy.
·       Manage annual events and marketing calendars.
·       Manage marketing yearly budget and allocation.
Qualifications and Education Requirements
  • Bachelor’s Degree in Marketing or a related field required.
  • Retail product marketing management experience a plus.
  • Two-three years’ experience in digital marketing, including email, social media, advertising and content-based marketing, with managerial skills.
  • Flexible mindset, including the willingness and ability to readily respond to changing circumstances.
 
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