Marketing Director
Job Opportunity at Gateway Recruiting

Posted on Jul 23    8302374443

Location: Bay Area, CA
Job Type: Full Time
Job ID: W4138464

Job Description
  • Lead the Direct to Consumer & Advocacy/Community marketing strategy and team; directly reports to the US Senior Director of Marketing
  • Support the short and long term DTC strategies and tactical planning, including the annual franchise plan of action (FPOA) and consumer market expansion.
  • Develop targeted consumer approaches for personal and non-personal promotion across infectious disease at-risk populations (e.g., at-risk men who have sex with men, heterosexual women and transgender populations) and through effective marketing and channel mix, including print, digital, social media, out-of-home and CRM.
  • Cultivate and maintain relationships with the infectious disease Prevention/ advocacy and community thought leaders, key customers and Community based Organizations (CBOs)
  • Optimize DTC media channels and mix, including digital, social, print and targeted television
  • Develop effective, cultural competent consumer materials and messaging to meet the educational needs of consumers and community partners
  • Collaborate closely with infectious disease treatment DTP Director and Promotions Lead and among cross functional team to ensure coordinated efforts
  • Provides leadership and support to the overall DTC team and develops, coaches and manages performance of direct reports
  • Effectively translate market research insights into promotional strategies and tactics.
  • Closely manage integrated consumer promotions and media budget
  • Oversee all agency relationships and performance
  • Develop and deliver presentations to a range of internal (executives, US leadership team, sales) and external audiences
  • Ensure compliance with all relevant laws, regulations and policies
  • This position is being posted at the Director Level.  However final determination of level and title will be based on candidate qualifications.
  • High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders. 
  • Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices.
  • Must have an entrepreneurial thinking and be confident working within a fast paced and challenging environment.
  • Adept at forming and maintaining a collaborative work environment within cross functional teams.
  • Demonstrated leadership and management experience is required.
  • Must have a track record of successful pharma/biotech /consumer patient/community marketing with an understanding of expense budget planning, tracking and ROI measurement.
  • Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and consumer/ patient targeting and activation.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.
Specific Education and Experience Requirements
  • 10+ years of marketing experience, primarily within pharma/biotech.
  • A minimum of 5 years in product marketing or advertising focused on consumers and/or patients are recommended.
  • MBA preferred, Bachelor’s degree in marketing or related fields required.
  • Proven track record of leading franchise and brand promotion and achieving aggressive growth goals.
  • Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.
  • Prior advertising, digital or communications agency experience a plus.
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