Director of Digital Marketing
Job Opportunity at Bell Falls Search & Consulting

Posted on Sep 11

http://www.bellfallssearch.com    2164034820

Location: Cleveland, OH
Job Type: Full Time
Job ID: W4141993

Our client is the 3rd largest real estate company in the US.   They are currently seeking an experienced Digital Marketing Director who is strategic, creative and willing to directly contribute to drive the digital marketing efforts for all regions/markets that they represent.

Reporting to the Executive Vice President of Marketing, you will provide leadership, analytical and subject matter expertise in all areas of digital marketing, translating in to an effective and measurable corporate digital strategy. You will collaborate and consult with both corporate and sales leadership to deliver upon both internal and external marketing plans. Managing the Digital Marketing team, you will create a climate in which people want to exceed expectations. You will set clear expectations, align people, work and systems with the business requirements.


Responsibilities:
  • Develop and execute the company's short and long-term digital marketing strategies
  • Manage the development, product roadmap, implement enhancements/improvements and ongoing maintenance for our client's website
  • Develop, implement and direct strategies, plans and operating metrics for website performance
  • Measure performance of digital marketing initiatives using a variety of web analytics tools and provide accurate and succinct reporting of analytics to company executives and stakeholders
  • Manage pay per click (PPC), digital marketing, and retargeting campaigns
  • Participate in campaign development providing digital components and solutions as part of multi-generational marketing initiatives
  • Demonstrated experience and understanding:
    • Mobile technology
    • Lead generation applications
    • SEO
    • PPC advertising, social media
    • Website navigation/UX
    • Complex analytics and reporting
    • Marketing Automation / Email marketing
  • Evaluate emerging industry technologies, trends and products and provide perspective on potential application to our business
  • Explore, evaluate, and manage website and digital marketing vendors
  • Manage campaign assets, landing page development and website content creation
  • Develop and manage the expense budget for digital marketing initiatives
  • Manage a Digital Marketing Team aligning to the demands of the company and strategy
  • Manage our client's relationships with partner vendors and solution providers
  • Act as the liaison between Marketing, IT, Education, and other department including Sales organization leadership for digital initiatives
     
Requirements: 
  • 5+ years of digital marketing experience, preferably in a leadership role
  • Real estate marketing experience highly preferred.  Will consider candidates from sales focused organizations
  • Experience successfully leading and managing a team
  • Experience managing an enterprise level website; a proven record of growing website traffic
  • Experience leading strategic digital marketing campaigns
  • Strong analytical skills
  • Excellent communication skills with the ability to interact with all levels within the organization
  • Strong ability to work in a collaborative team environment
  • Excellent customer service skills
  • Superior project management skills
  • Bachelor's degree in a marketing, business, or communications or other with relevancy
  • Ability and willingness to travel
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